设计案例:都市生活下的色彩美学

类别:商铺
面积:260㎡
造价:30万
风格:现代
第九届
345
417

设计理念

该项目集结了本杰明、皓尔宝两大知名品牌。趣味多变的创意风格,结合品牌自身的色彩体验,玩转立体空间。每一处严谨的细节考究,只为在这钢筋混泥土的框架里,注入新的生命力,打造高品质的品牌定位。The project covers two well-known brands, whitch named Benjamin Moore and Heal-Power. The fun and creative style combines with the brand's own color experience to play with the three-dimensional space. Every rigorous detail is infused with new vitality and high-quality brand positioning in the framework of the reinforced concrete.

平立剖面图

展厅划分两大空间,门口区域为本杰明摩尔的展示区,内部为皓尔宝展示体验区。The exhibition hall is divided into two spaces, and theentrance area is the exhibition area of Benjamin Moore,the interior is the demonstration area of the Heal-Power.
门头设计 Facade
展板 Exhibition board

实景图

走进店内,趣味别致的造型和撞色的设计手法充斥着体验者的眼球,整体空间可以用“色诱”来形容. Walking into the store,the fun and unique shape and contrasting design are filled with the visual experience. The overall space can be described by “color lure”.
体验展示区 Display area
对于本杰明这个品牌,我们并没有过度商业化的包装。考虑其作为色彩展示空间,它更多的应该是有温度的、大众化的体验设计。不应是单纯的产品售卖,更重要的是让人了解它的品牌塑造和历史文化。For the brand, we don't have over-commercial packaging. Considering it as a color display space, it should be more of temperature, mass experience design. It shouldn`t be a simple transaction,but it is important that it will let people know its branding,history and culture.
绿色背景的展示柜,借助色卡本身的色彩,仿佛一个个悦动的音符。The green display cabinet , with the color of the color card itself, seems to be a pleasant note.
形象墙面 Logo Wall
产品展区 Product Showcase
产品展区 Product Showcase
产品展区 Product Showcase
在这里,洽谈区很东方的落地表现。“曲”与“直”的造型结合,一隐一显的空间对话,使得原本空洞的陈列空间,多了些许的意境。 The designer of negotiation area is very oriental. The combination of "curve" and "straight line",makes the original empty display space more artistic conception.
快消费的当下,我们更希望让体验者有一种回归家园的初心。At the moment of fast consumption, we also hope that the experiencer will have an initial heart to return to their homes.
客厅体验区 Living Room Experience Area
墙体中渗透的一束束光线,在体验者的眼里,犹如初升太阳般,绽放的光亮,是希望的象征,定位的是这个品牌色彩时尚的风向标.The beam of light infiltrated into the wall, is like the rising sun, the bright light, is the symbol of hope, is positioning the wind vane of this brand color fashion.
在墙体的光线投射下,产品纹路和肌理完美展现,衬托出空间柔软温馨之感,这是属于大自然的力量,这是生生不息的生命力。Under the light projection of the wall, the product texture are perfectly displayed, which brings out the soft and warm feeling of the space. This is the power of nature, which is the endless vitality.

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